Market Opportunity Analysis Reports (MOAR)

Data is collected in the United States, United Kingdom, China, India, Brazil, Germany, France, Italy and Spain with equal quota targets of 200 responses from each.

The majority of the respondents are recruited from international B2B panels managed by Dynata, which includes a cross-section of decision makers across vertical markets. The sample is supplemented with contacts from AVIXA’s database of end-user decision makers, who are primarily within the corporate and education markets.

As part of its normal panel maintenance, Dynata utilizes a variety of techniques to ensure they have reliable and valid participants in survey work, including screening for bots and professional survey takers. Panelists are also scored for undesirable survey behavior, such as straight-lining, speeding through surveys, and frequency. The survey instrument itself includes several ‘trap questions’ for further filtering invalid responses and uses screener questions to qualify the respondents as being those with authority over budgets involving spending on AV. From there, the data is scrubbed for outliers and invalid responses. The net result is a clean and reliable data set for end user purchasing intent. 

Each quarter we receive a slightly higher number of responses from the United States due to the inclusion of the AVIXA database for recruitment. This over-sampling is intentional given the relative size of the U.S. market for pro AV. Due to our screening methods, we also tend to get respondents who are closer to and more knowledgeable about AV spending. This means data about budget allocation to AV skews a bit more towards technology utilization. 

No weights are applied so that the distribution of responses is preserved across the countries and verticals. 

The large data set of nearly 2000 respondents per quarter enables us to segment by all major (?) verticals. This includes corporate, education, government/ energy, healthcare, hospitality, manufacturing, retail, transportation, and venues/ entertainment. 

The quarterly study asks a number of questions to better understand the state of end user demand for AV products and services going forward.

 

• This starts with examining capital improvement plans, related budgets, and the allocation to AV.
• From here, questions dig deeper into the coming project work by asking about the stage of the projects, their type (new construction vs. remodel), procurement methods, the spaces targeted for upgrade, solution area emphasis, and product focus.
• The survey also captures the allocation of operational budgets to AV and associated staffing resources. Lastly, it gauges organizational attitudes toward AV.   

Each quarter we select an individual vertical market to profile based on either the trends emerging in the data or known market conditions with specific impacts. The profile takes the form of a PowerPoint summary and corresponding recorded walkthrough highlighting:

• Spending outlook.
• The emphasis on AV.
• Spaces target for AV upgrade.
• Product/solution emphasis.
• Procurement methods.
• Staffing levels.
• Decision making.

This provides a view of the opportunity within the vertical for the coming quarter. 

Each of the questions asked in the quarterly survey are offered as time series visualizations on the dashboard provided to purchasers of the annual subscription. Results are filterable by country and vertical market to better target the results to a company situation. Views for comparing the results across markets are also available, along with rolling profiles of the respondents. And as with all our products, if you can’t find what you are looking for, please ask!