In collaboration with Ross Video, AVIXA introduced an interactive, compelling experience at Infocomm 2024 with their live virtual TV studio on the booth. Ross Video’s expertise was instrumental in designing a studio that utilized augmented reality graphics, green screens, and Ross’ trackless Voyager system, creating an immersive environment for learning, interactive demonstrations, and interviews. Seven live shows were recorded, produced, and streamed live from the TV studio on the booth, bringing the experience to audiences globally. This partnership allowed AVIXA to seamlessly blend educational content with practical demonstrations, effectively demystifying the technology for attendees and illustrating its accessibility and ease of integration into non-traditional broadcast applications.