Today’s retailers continue to seek ways of attracting shoppers, and many are opting for more digital signage. The challenge, then, is creating enough engaging content to keep all that digital signage fresh. Increasingly, leading retailers are turning to what’s known as generative content – which leverages software and computing to automatically combine pre-designed content and data feeds to create original visuals in real-time and on an ongoing basis. In this webinar, AVIXA gathered retail and experiential design experts to discuss generative content in retail environments; effective strategies for leveraging generative content to keep digital signage fresh; best practices for combining generative content with pre-produced content; and ways to measure ROI for digital signage campaigns. Panelists: Laura Davis-Taylor, Chief Strategy Officer, InReality Pavani Yalla, Experience Design Director, Second Story Sharon Lessard, Senior Director, Global Store Design & Development, Under Armour