In today's digital landscape, where accessibility and inclusion are paramount, Automatic Speech Recognition (ASR) technology has emerged as a game-changer in content production and streaming. This session explores how ASR is used for adding captions to videos and its transformative impact on the online streaming experience. We'll discuss the legal requirements driving captioning adoption, how streaming platforms can enhance viewer engagement, meet regulations, and generate more revenue using ASR. Additionally, we'll delve into the choice between on-premises and cloud-based captioning solutions and their implications for content creators and distributors. We'll also touch on the role of automated translation in making content globally accessible. By the end, you'll comprehensively understand the ASR-captioning ecosystem and how to harness its potential in the competitive and regulated digital landscape.