We are now in a world of agile optimization, meaning teams are trying new things, testing them with a multitude of variables and refining their strategies based on results. When it comes to the IoT sensors to enable this mission, the most common question is "which one is best"? The answer is always the same: it depends. The real metrics that matter come from the software that must gather information from an entire ecosystem of sources, and the hardware is just one element. In this session we will explore how AI/computer vision, sensors and the CMS can work together to create highly contextual content experiences. Come prepared to learn: How certain KPIs can help you better understand your audience and level up your communication strategy The ROI paths, pitfalls and privacy facts you'll need to navigate A simple framework for making the right choices based on your project requirements