"All of our colleagues in the live events industry are being tested in their creative thinking." The live events industry has been forced to take a giant collective pause and that's a huge test for us all. Elle Chan, Founder and Co-CEO of Trademark Event Productions, discuss the importance of collaborative working, creative thinking, and listening to your audience to achieve new experiences for our clients. All of our colleagues in the live events industry are being tested in their creative thinking and our ability to keep trying new things collectively is what is going to find us in a better place. Listen to Elle as she urges our industry to take the risk and not be afraid of failure!