In this episode of Pro AV Today, host Ben Thomas and Tyler Bonner of Diversified dive headfirst into the critical role of technology in mission critical verticals like the world of utilities. The conversation highlights the natural shift from "traditional" AV (Audio-Visual) applications towards verticals like mission-critical integrations. Bonner also discusses the evolution of AV into network visualization, underlining the importance of leveraging technology for meaningful operations such as security, life safety, and infrastructure monitoring. The episode focuses on the nuanced needs of operational technology buyers in utility and mission critical applications, contrasting them with traditional IT buyers in traditional AV channels. Bonner elaborates on the integrator's role in ensuring technology not only meets current operational demands but also complies with stringent security and regulatory standards. The discussion also touches on the critical nature of support and maintenance, highlighting Diversified's commitment to 24/7 responsiveness highlighted as essential for mission-critical environments. This episode underscores the collaborative efforts required between integrators, manufacturers, and utility operators to ensure the reliability and security of critical infrastructure, showcasing the evolving landscape of AV technology in mission-critical applications. Be sure to tune in to the full episode!