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IC19 Center Stage | How Online Brands are Changing Brick-and-Mortar Retail

IC19 Center Stage | How Online Brands are Changing Brick-and-Mortar Retail

As more online-only brands build physical stores, they are helping to reinvent the retail experience. What does the store of the future look like? Be careful not to just invest in buzzwords. Think about how digital components affect retailers' ROI. What actually works when you build a digitally enabled store that's not just a fad?What new ideas are coming from online brands?

How does technology fit in? How can audio and video technology and content complement the other technologies used to streamline the new retail experience?

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Length: 20:05

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