Retail behavior analytics provide the ultimate neutralizer of opinion. With the right data, subjective conversations about brand can be transformed into valuable discussions about what technology works and what doesn't in the battle for shoppers' attention.

How can digital signage systems designers respond to analytics and help create a retail environment that leads to sales? How do you build a system that can generate useful analytics? A look at the context, customer and customer factors that determine the impact of digital signage in the retail environment.

Laura Davis-Taylor, Co-Founder - HighStreet Collective Adrian Weidmann, Managing Director - StoreStream Metrics