IC19 Sessions | Transforming Customer Experiences with XR Technology
There's an exciting revolution in customer communications. Customers and prospects respond in a positive way to memorable experiences. Activations using digital technologies like virtual reality, augmented reality, mixed reality and immersive experience have proven successful in consumer-facing scenarios including museums, themed attractions, arenas, and hospitality or entertainment venues. The wow factor engages visitors and creates an impression that lasts, building a powerful differentiator for the venue or the brand. Now, businesses are recognizing the potential benefits of creating memorable experiences like this. Proven, cost-effective technology can deliver immersive experiences in smaller spaces such as briefing centers, conference rooms, training centers and lobbies.