Market Minute: Big Changes in AV Industry Drive Need for Annual Analysis
In this week’s Market Minute, host Hanane Abdalla chats with AVIXA™ Senior Director of Market Intelligence Sean Wargo about the new trends, market growth, and industry revenue forecasts that make up AVIXA’s annual Industry Outlook and Trends Analysis (IOTA) report. Every year, AVIXA “sharpens our pencils,” says Wargo, who explains that as major changes happen in the industry, it’s imperative that we take a closer look to understand where AV buyers are spending their money.