The rising complexity of physical and cybersecurity challenges has made integrating digital and physical security systems a priority for many organizations. Threats to physical and digital security have both increased significantly. Studies show that nearly 70% of organizations are now exploring combining IT and physical security to improve protection and enable faster response times. How can companies close the digital and physical security gap to create comprehensive, effective security frameworks? Today’s episode of Pro AV Today features host Ben Thomas in conversation with Chris Utah, COO and co-founder of Regroup Mass Notification. Chris shares his expertise on the evolution of integrated security solutions, highlighting the importance of connecting digital systems with physical security measures across sectors, including education and healthcare. Key Points: New Security Collaboration Needs: The growing trend of aligning IT, security, HR, and operations professionals to tackle emerging security demands. Balancing Integration with Risk Management: Insights into managing the vulnerabilities of interconnected systems while leveraging the strengths of real-time data exchange. Industry-Specific Use Cases: How sectors like corporate, healthcare, and education adopt integrated security for essential business and safety purposes. Chris Utah is a sales leadership expert with deep expertise in mass notification and security integration across diverse industries. Known for building high-performing sales teams, he has optimized sales strategies in early-stage, venture-backed startups and managed significant growth in companies like AppAssure Software (acquired by Dell) and Allegiance Capital. His combined experience in market expansion, security solutions, and sales optimization allows him to create adaptable, comprehensive security frameworks to meet modern organizational demands.