InfoComm International®, the trade association representing the commercial audiovisual industry worldwide, has released its 2015 Live Events Industry Insights Study. It is the first such report that InfoComm has produced specifically for the live-events market.
FAIRFAX, VA — October 15, 2015 — InfoComm International®, the trade association representing the commercial audiovisual industry worldwide, has released its 2015 Live Events Industry Insights Study. It is the first such report that InfoComm has produced specifically for the live-events market.
This study of the global live-events industry, conducted by InfoComm and Acclaro Growth Partners, covers trends and dynamics from the perspective of pro-AV rental, staging and live-events service providers in the North American, European, Asia-Pacific, Middle Eastern and Latin American regions.
The study involved extensive interviews with 21 rental and staging/live events service providers globally. The 70-page report takes a comprehensive look at the industry, providing insight on evolving business models, customer expectations, market trends, products, purchasing decisions and go-to-market drivers.
"In the live-events industry, it is all about the consumer and specialization," said James Chu, Director of Market Research, InfoComm International. "Customers are looking to deliver a more interactive and immersive experience for their audiences. This means more specialization for live-event AV service providers rather than a diversified business model.
"Furthermore, providers have to be innovative, using the latest equipment and technology to meet consumers' demands," Chu continued. "If you want to be competitive in the ever-changing live-events market, then this report is an important resource."
Highlights from the 2015 Live Events Industry Insights Study:
- Business Activity: Many rental and events companies report that their customers want to deal with specialists. Almost three-quarters of the companies interviewed for this study believe it is better to specialize in either live events or installed AV, as opposed to diversifying to offer both types of services. This marks a considerable shift in the industry from several years ago.
- Market Trends and Dynamics: Live-events companies are investing in cutting-edge technologies as a way to differentiate from their competitors. Two of the most prevalent and important themes among study respondents are the growing demand for enhanced visual imagery and a desire to create interactive experiences. In addition, live events are no longer confined to the space in which they are held. With streaming technology, people are able to interact in real time from remote locations.
- Products: The growing complexity of AV systems used in live-events applications is driving spending on signal management and processing products, which makes this one of the fastest growing product categories in the live events industry.
- Purchasing Decisions: When rental and live-events companies invest in equipment, the purchase decision factors vary considerably by geography. In Europe, product quality is the top consideration, while in North America, the technological feature set (combination of innovation, features and customer requirements) is the number one factor. Conversely, in Asia-Pacific, Latin America and the Middle East, price is the top purchase decision factor.
- Go-to-Market Drivers: Exclusive relationships are important to many live-events firms. In fact, many respondents claim that avoiding bid situations wherever possible is part of their market strategy. Only about one in five live events/rental and staging service providers reports that events are primarily bid out by customers. The majority suggest the process is more often driven by preferred choice of vendor. This is unlike the installed AV side of the business, for which a bid process is commonplace.
InfoComm's 2015 Live Events Industry Insights Study is now available for purchase, with discounts for InfoComm members. For more information, visit infocomm.org/LEInsights15.
About InfoComm International
InfoComm International® is the international trade association representing the professional audiovisual and information communications industries. Established in 1939, InfoComm has more than 5,000 members, including manufacturers, systems integrators, dealers and distributors, independent consultants, programmers, rental and staging companies, end-users and multimedia professionals from more than 80 countries. InfoComm International is the leading resource for AV standards, market research and news. Its training, certification and education programs set a standard of excellence for AV professionals. InfoComm International is the founder of InfoComm, the largest annual conference and exhibition for AV buyers and sellers worldwide. InfoComm also produces trade shows in China, Europe, India, Latin America and the Middle East. Additional information is available at infocomm.org.
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