Beijing InfoComm China 2018 Delivers a Bigger, More Diversified and Hugely Successful Show
BEIJING – April 13, 2018 – Beijing InfoComm China 2018 ended its three-day run on April 13, having welcomed a total of 38,809 local and overseas visitors to the China National Convention Center, an increase of 21 percent from the previous year’s visitor traffic. The visitors converged on a dazzling showcase of game-changing professional audiovisual (pro-AV) and integrated experience technologies, catching breakthrough innovations and glimpses into the exciting future marketplace.
“This was the fourth time I’ve visited the Beijing InfoComm China show,” said Johnny Zhao, Technical Director for 4U Systems. “Coming to the show helps me to familiarize myself with the latest changes in the market, across the different brands of products, and in their respective specifications for integration. Clients are now more willing to adopt new technology integration and applications, so as systems integrators, we must also keep pace with the times in order to better serve our clients.”
More than 350 exhibitors, including 56 who participated for the first time, presented a wide array of cutting-edge pro-AV and integrated communications products and solutions that can enhance growth and sustainability for businesses across a broad cross-section of industries and sectors. Continuing the growth trend, 72 new-to-China and new-to-world products were launched at the show. These signify the show’s ability to attract new players and offerings, and reaffirm the compelling value proposition for pro-AV and integrated communications solution providers to use Beijing InfoComm China to expand into the Chinese market and beyond.
“We are pleased with the increase in the number of visitors and summit attendees coming to the show, the majority of whom are senior management and high-level officials,” said Richard Tan, Executive Director of InfoCommAsia. “We believe this is a testimony to our focus on striving for continuous improvements and innovations in order to curate high-quality programs and platforms, and deliver the best experience for all stakeholders.”
This year, the World Premiere media tour saw more than 30 representatives of print and online media, as well as trade and business publications, guided on a visit to the booths of 11 specially-selected exhibitors. There, exhibitors — some of whom were seeking distributor representation among visitors to the show — demonstrated and explained the features of their cutting-edge products and solutions. Media participants gained firsthand encounters with the exciting capabilities of, and inspiring business opportunities presented by, these technologies that have yet to fully hit the marketplace. Participants emerged from the tour with insightful and business-transforming news to share with their respective readership.
“This is the best InfoComm China show ever in our many years of participation,” said Andy Miao, Sales Director of Crestron China. “There was not a single moment of lull period at the stand; we felt that the crowd just kept coming. At the same time, we can also feel that the market is back at full throttle, and the quality of the visitors have increased tremendously, with more end users and top-notch experts attending the show. This is the party for the industry and the right show to be at.”
Networked audio over IP, artificial intelligence, Internet of Things (IoT), virtual reality, augmented reality and smart technologies — components that digitally enhance pro-AV and integrated communications solutions — featured strongly in the robust discussions and exchanges at this year’s Beijing InfoComm China Summit, which ran concurrently with the exhibition. Over the three days, more than 5,456 delegates (a 9 percent increase from 2017) attended close to 60 free-to-attend Summit sessions organized in collaboration with industry trade associations and media, including China Information World, Guangdong New Energy Vehicle Industry Association, Electronic Government Association of Guangdong Province, and Digital Signage Multimedia Alliance Taiwan.
“We have noticed an increasing number of attendees coming to the Forum,” said Nick Cheng, President of the Digital Signage Multimedia Alliance Taiwan and co-organizer of the Digital Signage Asia Forum 2018 at the Summit. “This may be due in part to the platform being able to gather, as well as meet the needs of, system integrators, as they can see new applications across different realms at one place. This is important. As a product manufacturer, you need to know where the market is; as a system integrator, you alone may not be able to provide a complete solution. The InfoComm China show provides an appropriate platform. Besides looking for potential customers, visitors to the show are able to hear different voices and reflect on their own product offerings."
InfoCommAsia ran a new program called QuickFire, a series of 20-minute educational sessions designed for AV professionals of all experience levels. Conducted in a dedicated space called IFC QuickFire Arena, sessions focused on the latest industry buzz, such as digital experiences, understanding 4K, acoustics, and more.
Various stakeholders of Beijing InfoComm China 2018 — from new and repeat exhibitors, visitors and Summit delegates, to speakers and collaborating industry associations — have benefited from their investment and participation in the show.
“China is a very huge market, and it offers very good opportunities for us,” explained Kotaro Take, President of Uchida Yoko Global Limited, a first-time Beijing InfoComm China exhibitor. “There is so much demand for control systems, especially with so many control centers in almost every field. The police and military markets here are huge. There are many competitors, too. That’s why we decided to participate in InfoComm China…. We had very good response from the visitors and many dealer enquiries, especially from overseas system integrators.”
April Koh, Managing Director of TPM Outdoor Productions Pte Ltd and a speaker at the Digital Signage Asia Forum 2018, noted, “This is a very knowledgeable crowd. I think the market is ready, compared to five years ago, in terms of adoption of digital out-of-home capabilities. The technologies on display at InfoComm China are all-encompassing, and exhibitors are very open to sharing what’s upcoming, be it cloud solutions or the integration and merger of technologies.”
The 14th installment of the show, Beijing InfoComm China 2019, will be held April 10-12, 2019, at the China National Convention Centre. More information and booking facility are available at www.infocomm-china.com or www.ifcshow.com.
About InfoCommAsia Pte Ltd
InfoCommAsia Pte Ltd is the region’s pre-eminent organizer of trade shows for the professional audiovisual (pro-AV) and integrated experience industries. Through industry-leading shows in China, India and Southeast Asia, InfoCommAsia connects global and regional pro-AV and integrated experience purveyors as well as end users across industries with the most important markets of the Asia-Pacific.
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