AI Futurist Brian Solis to present Opening Keynote at ISE 2025
Globally acclaimed digital analyst, author, and visionary Brian Solis will take the stage at ISE 2025 on Tuesday 4 February to present the Opening Keynote. Known for his profound insights into the intersection of technology, business, and culture, Solis will share his vision on how the pro AV and systems integration industry can change and innovate through the latest developments in artificial intelligence (AI).
Solis, Head of Global Innovation at cloud-based platform ServiceNow, was named a ‘Top AI Leader’ for 2024 by Rethink Retail, recognizing him as pioneer of AI integration. He is also well-known as an author of over 60 industry-leading research publications and eight best-selling books exploring disruptive trends, corporate innovation, business transformation and consumer behavior. His body of research has studied (and predicted) digital’s impact on business and society and has helped companies and industries change and innovate with purpose and positive outcomes.
As next year’s ISE evolves with exciting new features, a reimagined content program, and a strong focus on AI, Solis’ keynote address is set to be an essential destination for attendees eager to discover why now is the time for business leaders to rethink their organizations for an AI-defined future.
In his ISE 2025 Opening Keynote, Solis will explore the future of tech development driven by AI, the opportunities, and challenges for the pro AV and systems integration business and the role each of us plays in shaping the future. He will delve into why automation has become the standard rather than the objective, why augmentation is the key to setting businesses apart, and how leaders can cultivate the mindset needed to unlock the potential of becoming an AI-first, exponentially growing organization. The keynote will also address industry pain points such as inertia, business contact loss and outdated systems, providing solutions that restore connections and drive progress.
Brian Solis said: “I’m beyond excited and also inspired to explore the possibilities AI creates for pro AV and systems integration leaders. While there’s a ton of uncertainty and challenges ahead, I prefer to see the future through an optimistic lens. Together we’ll learn how to find clarity in the unknown and lead the way for everyone to follow. See you in Barcelona!”
Mike Blackman, Managing Director of Integrated Systems Events, added, “We are thrilled to announce that Brian Solis will be joining us as our Opening Keynote speaker. AI is a key topic for the world’s systems integration and audiovisual industry, throwing up enormous opportunities and challenges. Brian’s expertise in the field as a futurist and business leader places him in a unique position to share his insights with our ISE community.”
The ISE 2025 Opening Keynote given by Brian Solis will take place on Tuesday 4 February.
About Integrated Systems Europe
Integrated Systems Europe (ISE) is the world-renowned annual tech show for the systems integration and audiovisual industry. The event provides a unique showcase of technologies and solutions for commercial and residential applications. The extensive show floor is complemented by a four-day professional development program curated by the show’s co-owners, AVIXA and CEDIA. ISE also showcases a range of summits, track sessions, keynotes and events that take place before, after, and during the show. ISE 2025 will take place from 4 – 7 February 2025 at the Fira de Barcelona, Gran Via complex. The event is a joint venture of AVIXA, the Audiovisual and Integrated Experience Association and CEDIA, the global trade association for companies that design, manufacture, and integrate technology for the home. For further information, please visit: www.iseurope.org.
About AVIXA
AVIXA is the Audiovisual and Integrated Experience Association, producer of InfoComm trade shows around the world, co-owner of Integrated Systems Europe, and the international trade association representing the audiovisual industry. Established in 1939, AVIXA has more than 3,000 enterprise members representing over 20,000 AV professionals, including manufacturers, systems integrators, dealers and distributors, consultants, programmers, live events companies, technology managers, content producers, and multimedia professionals from more than 80 countries. AVIXA members create integrated AV experiences that deliver outcomes for end users. AVIXA is a hub for professional collaboration, information, and community, and is the leading resource for AV standards, certification, training, market intelligence, and thought leadership. Visit www.avixa.org.
About CEDIA
CEDIA is the association for smart home professionals. Established in 1989, CEDIA remains founded on the principles of advocacy, connection, and education. Globally, CEDIA defends the rights of technology integrators in governmental bodies, gathers industry professionals and allied tradespeople, and creates trainings, standards, and certifications to ensure the smart home industry advances and draws fresh talent. CEDIA co-owns Integrated Systems Europe, the world's largest AV and systems integration exhibition, and founded CEDIA Expo, the world's largest residential technology show. Today, a community of over 30,000 CEDIA members from more than 80 countries deliver home technology solutions that enrich our lives. Learn more about CEDIA at www.cedia.net.