Byron Tarry is a seasoned industry leader with over 25 years of experience in AV, UC, and enterprise collaboration technology. Having spent over a decade as CEO of GPA, a global integration organization, he has been at the forefront of business model innovation and workplace transformation. In late 2023, Byron embarked on a deep exploration of AI’s impact on the future of work, recognizing its transformative potential in reshaping workplace strategy, hybrid collaboration, and enterprise operations. In late 2024 hr. founded TechSync, a consulting practice capitalizing on his unique blend of experience spanning sustainability, global business innovation, and emerging AI technologies, and focused on advising organizations across the AV/UC realm and beyond on navigating the intersection of these forces to drive the next evolution of modern work.