Erica entered the AV industry over 10 years ago, where she cultivated her expertise in technical, training, and marketing roles. Having held several strategic positions at various AV manufacturers, Erica has now embarked on a new venture as the founder of her own company. Her firm specializes in developing tailored marketing strategies for businesses in the AV industry, aiming to align these strategies with their overarching business goals. Erica's extensive experience in product marketing and training enriches her approach, enabling her to offer nuanced insights and innovative solutions to her clients. As a passionate advocate for the AV industry, she served a three-year term as AVIXA's Content and Learning Committee Chairperson and currently co-hosts the Women in AV podcast. Erica also plays a pivotal role in facilitating the annual Rosie Riveter Explores Pro AV fundraiser, which aims to close the gender gap in AV and introduce more girls interested in STEM to careers in the industry.