James joined AVIXA in the summer of 2015 as the Director of Market Research. He has more than 15 years of experience in the corporate market research (client side) and data analysis field. New product development, market intelligence, competitive analysis, brand messaging, pricing study, customer satisfaction (CRM), integrated marketing/communications are just of some of the research projects he has covered in his professional career. Chu has been employed with a diverse of businesses including non-profit organizations, associations, education, private and state government sectors. Internationally, he has worked in Japan and Canada. He graduated with a Bachelor of Science from McGill University in Montreal, Canada and an MBA from George Mason University in Virginia