Joel Bach is the Senior Product Marketing Manager for IoT and Vehicle at Ericsson Enterprise Wireless Solutions. With over 13 years of experience in mobile networks and technology, Joel combines his expertise in sales and product marketing to offer a distinctive perspective that informs his innovative marketing strategies. Previously, he held various positions at AT&T, including retail management, B2B sales, brand management, and product marketing management, where he received prestigious accolades such as the AT&T Summit and AT&T Diamond Club awards.

Outside of work, Joel cherishes time with his family, including his wife Sarah and their two sons, Owen (5) and Finley (4 months). They enjoy hiking and exploring the beautiful Boise area alongside their boxer, Bruce.