Patrice Speed is an experiential designer and futurist with a deep passion for human storytelling, emerging technologies, and the magic that happens when you combine the two. She is the Executive Creative Director of Britelite Immersive, a creative technology agency that places people and brands at the center of immersive content-driven experiences. At Britelite she oversees the design practice and creative endeavors required to bring technically complex activations to life. Prior to Britelite, she was a creative director with over a decade of experience working in advertising agencies, and her work brings the traditional approach of brand storytelling into the future.