As AVIXA’s Chief Global Officer, Sarah Joyce oversees the association’s global membership, certification, councils, and international trade shows. In addition, she sits on the boards of Integrated Systems Events and InfoCommAsia Pte Ltd, as well as other regional operating units.  Sarah is also the Executive Director of the AVIXA Foundation.

Sarah served on the AVIXA Board of Directors from 2013 to 2015. She organized the inaugural Women of InfoComm Network Breakfast at Integrated Systems Europe in 2015, helping to grow the successful AVIXA Women’s Council, which now supports more than 50 groups around the world.

Sarah joined AVIXA in May 2019 after nearly 12 years at Electrosonic Ltd., most recently as Managing Director for EMEA. Electrosonic Ltd is an international audiovisual systems integrator which designs, builds, and supports innovative immersive experiences that help people live, work, and play.  

Sarah has worked in the AV industry for more than 25 years and has a breadth of international business experience across Europe, Middle East, USA and Asia. working with integrators, manufacturers, distributors, and end users within the enterprise, entertainment, and professional services markets.

Sarah works with the AVIXA team and its global partners to help the pro AV industry harness innovation, further encourage diversity, and grow the market for audiovisual experiences and the professionals who create them.