Sotaro Nishida has a rich and diverse history with Yamaha, spanning over twenty years. He was involved in the early days of their Mobile Digital Entertainment Content Business, and later in the Concert Films and Video Production and Distribution in Tokyo as Content Director and Producer. In 2014, Sotaro went on to work as Marketing and Sales Manager for Yamaha Professional Audio, Latin America at the Panama office, and later in Japan as Global Key Account Manager in various vertical segments. After having served as Pro Audio Strategy and Marketing Manager for Yamaha Music Europe in Hamburg, Germany, he took the position of CEO of Yamaha Unified Communications, Inc. He is currently VP of Business Solutions for Yamaha Corporation of America.