News & Trends

Broadcast AV Power Hour Takeaways: Enhancing Accessibility and Engagement through Captioning

Automatic Speech Recognition (ASR) and captioning are transforming the online streaming landscape. To delve into the ASR-captioning ecosystem and uncover how to harness its potential in today's competitive and regulated digital environment, we hosted an insightful discussion featuring Joe Davenport, Director of Business Development for Hyperconverged Solutions at Ross Video; Georgie-Ann Getton, CEO & Founder of GSD Solutions; and Mariella Paulino-Peralta, Senior Advocacy & Social Media Marketing Manager at AudioEye. Moderating the conversation was David Maldow, Founder & CEO of Let’s Do Video. The discussion highlighted the following key points:

• The "Curb Cut Effect": Just as curb cuts in sidewalks were introduced post-World War II to assist wounded veterans, eventually benefiting bikers, parents with strollers, and shoppers with carts, captioning extends beyond aiding individuals with hearing disabilities. Today, captions are widely used to enhance comprehension for almost everyone.
• Proactive Inclusion: It's crucial to include captioning as an integral part of project proposals, not as an afterthought. Captioning is mandatory under the Americans with Disabilities Act.
• Accessibility as a Standard: Captioning is only effective if enabled by the host and therefore should be standard practice from the outset.
• Budget Considerations: Evaluate what aligns with your budget. Subscription services typically offer superior quality and customer support.
• Accuracy Checks: Conduct regular accuracy checks to ensure the captions meet quality standards.

To dive deeper into the discussion and fully understand how to integrate captioning into your future productions, listen to the complete conversation: Broadcast AV Power Hour: Enhancing Accessibility and Engagement through Captioning.