Posted on Oct 2, 2024
Summary: The streaming market is maturing, squeezing traditional broadcasters' budgets and limiting MediaTech growth in core markets. However, the Enterprise AV market is growing dynamically due to increased demand for high-quality production. This guide aims to assist MediaTech suppliers entering this expanding market.
The International Trade Association for the Broadcast & Media Industry (IABM) recently released a spotlight report on Enterprise AV. At a glance, the association reports that the growth of the streaming market is forcing MediaTech suppliers to pivot their focus from traditional broadcasting to search for new opportunities as their core market dwindles.
On the other hand, the Enterprise AV market is booming, and suppliers are recognizing the growing demand for broadcast-quality production capabilities. Enterprises have concluded that in order to stay relevant in the current day of high-quality social media streaming, they need to match this same level of quality. In this report, IABM gives an introduction to the segment coined as "Broadcast AV," and with data from AVIXA's market intelligence team, gives MediaTech suppliers the information they need to dip their toes into this high-growth potential market.
To learn more, download the report from IABM and stay informed of the recent developments in the Broadcast AV market.
