Upstream Dubai
UpStream Dubai 2025
Breakfast Briefing
Hear the latest news and broadcast technology trends for the pro
AV industry ahead of joining Cabsat 2025 and Integrate ME in Dubai.
Tuesday 13th May - 08:00 to 10:00 at the Novotel DWTC
AVIXA and the IABM present UpStream Dubai, the event about capturing, storing, streaming and distributing broadcast-quality content. It brings together broadcast technology suppliers, AV/IT solution providers and enterprise buyers.
Hear from customers who commissioned projects across the region and their broadcast and pro-AV partners.
IABM and AVIXA will present new research and market analysis from both the broadcast and pro-AV position. There will be case study presentations and a customer-led panel talking about outstanding projects across the region.
Join fellow guests and members of both AVIXA and IABM ahead of your visit to Cabsat and Integrate ME – the best start to your day!
WHO SHOULD ATTEND?
Participation is free of charge for integrators, consultants and end users such as in-house AV/IT teams
Agenda
7:30 Arrivals
Registration and Networking Breakfast
8:00 Welcome
Saleha Williams, Chief Executive Officer - IABM
8:05 IABM Industry Impact Briefing
Riikka Koponen, Principal Analyst - IABM
8:30 Global Trends in Enterprise AV Investments and Middle East Market Perspectives
Dan Goldstein, Chief Marketing Officer and Chief Product Officer - AVIXA
8:55 Case Study
Case Study on the similarities and differences the new AV and broadcast technologies buyer brings to their solution providers
9:20 Panel Discussion
Panel Session on the end-user impact of investing in AV broadcast
10:00
Networking and transfer to Cabsat - Integrate 2025
Register you interest!
we will contact you a few days prior to the event
Speakers
Saleha Williams
CEO
IABM

Sarah Joyce
Chief Global Officer
AVIXA
Riikka Koponen
Principal Analyst
IABM
Dan Goldstein
Chief Marketing Officer
Chief Product Officer
AVIXA