The InfoComm International® AV Vertical Market Studies offer firsthand insights into the behavior of the seven most important buying groups served by the global audiovisual industry.
The Vertical Market studies are the result of research with key decision makers worldwide from seven vertical market sectors including Corporate, Education, Government, Retail, Hospitality, Healthcare, Venues and a separate report on Live Events.
The result is a series of carefully researched, thoroughly analyzed, and meticulously verified qualitative reports that offer a unique perspective on today’s and tomorrow’s AV technology purchasing climate.
Each of the seven Vertical Markets and Live Event Studies provides major insights to the following questions:
- Which technologies does the market buy now, and which will it buy in the future?
- How long is users’ adoption cycle?
- What will be the drivers behind future investment?
- Which types of channel partner does the market prefer to work with?
- Which macro-economic and political factors currently influence the market?
- What challenges and opportunities will define the market in the future?
These topics and many more are the subject of detailed discussion, providing an indispensable guide to the demand side of the AV industry supply chain.